Direct Mail, Website
Slurpee Tee – The Human Canvas is a design competition created to help today’s young artists release their artwork on the world’s most common gallery space – the humble T-shirt.
A direct mail piece was sent out before the competition launched to enlist some of Australia’s top industry designers as judges. We didn’t just want to send them in a letter or an EDM. So we printed the invite on a T-shirt, rolled it up to look like a Slurpee, and put it in a Slurpee Cup. The ‘Slurpee Tee Cup’ was then posted to a number of industry professionals deemed to be potential judges. Posters were placed around universities enticing students to enter their t-shirt designs online. Created at Leo Burnett.